Ajua, founded in 2012, is an African technology company that has developed the continent's first integrated customer experience platform. The platform is designed to bridge the gap between businesses and their customers by providing tools for real-time data capture, Net Promoter Score (NPS) tracking, and Voice of Customer solutions. These capabilities are intended to enable data-driven decision-making for its clients.
The company originated as a startup in Nairobi, Kenya, and has since expanded its operational footprint to serve businesses across multiple African nations. Its technology is applied across various sectors, including business, philanthropy, and politics.
