Head of Growth

CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.

Job Title: Head of Growth

Job Type: Full Time/Hybrid

Level: Senior

Purpose Statement

We are seeking aninnovative and results-driven Head of Growthto lead CredPal’s aggressive revenue expansion across all retail and business verticals. Your mission is singular;everything you do must directly add to the bottom line. In this role, you willdesign, execute, and optimize integrated growth strategiesthat convert into real, measurable revenue. You will drivecustomer acquisition, activation, retention, and monetization at scale, with a relentless focus on high-impact actions that strengthen CredPal’s dominance inconsumer credit and cross-border payments.

Responsibilities

Growth Strategy & Revenue Leadership

• Own theend-to-end growth roadmapfor CredPal’s retail and business products.
  

• Develop and executeintegrated sales and marketing strategiesto acquire, activate, and retain customers.
  

• Identifyhigh-impact market penetration opportunitiesand lead rapid execution to capture them.
  

• Align all growth initiatives withrevenue KPIs, ensuring every campaign drives measurable financial returns.
  

Multi-Channel Acquisition & Conversion

• Plan, launch, and optimizemulti-channel campaignsacross digital (social media, search, display, email) and offline activations.
  

• Driveconversion rate optimization (CRO)across landing pages, app onboarding flows, email campaigns, and sales funnels.
  

• Collaborate with sales, product, and marketing teams torefine positioning, messaging, and offersfor maximum customer uptake.
  

• Lead aggressivecredit card, business credit, and FX product adoption campaigns.
  

Commercial & Monetization Performance

• Achieve and exceedmonthly credit disbursement, FX transaction volume, and GMV targets.
  

• Improvecredit utilization ratesand repayment performance to maintain healthy portfolio quality.
  

• Buildmonetization leversaround transaction fees, FX margins, and value-added services.
  

• Leverage analytics tosegment audiences, personalize campaigns, and drive targeted engagement.
  

• Run growth experiments (A/B tests, creative trials, channel variations) to identify and scale winning tactics.
  

• Monitor and optimizeCAC, LTV, ROI, and churnacross all campaigns.
  

• Exploreco-marketing and sponsorship opportunitiesfor accelerated brand and revenue growth.
  

• Leadmarket expansion strategiesinto new customer segments and geographies.
  

• Lead across-functional growth teamcovering sales, marketing, partnerships, and analytics.
  

• Drive aperformance-obsessed culturewhere targets are not just met, but exceeded.
  

• Ensureclear KPI ownershipacross all growth functions.
  

• Revenue Growth:Monthly & quarterly revenue targets achieved/exceeded.
  

• Customer Acquisition:Number of new retail and business customers onboarded.
  

• Activation Rate:% of customers completing their first transaction within 7 days.
  

• Credit Disbursement:Monthly disbursement volume for consumer and business credit.
  

• FX Volume:USD wallet, card, and FX transaction volume growth.
  

• Retention Rate:% of active customers month-on-month.
  

• CAC vs LTV:Positive and improving ROI on acquisition spend.
  

• GMV Growth:Total transaction value processed across all channels.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
  

• Minimum of 4years proven success in driving revenue growth in a fintech, payments, lending, or high-growth tech company.
  

• Strong background in sales-led growth, performance marketing, and customer lifecycle optimization.
  

• Deep understanding ofcredit products, FX, and cross-border payments.
  

• Strong knowledge of digital marketing strategies, including SEO, SEM, email marketing, and paid social advertising.
  

• Experience with data analysis tools like Google Analytics, Mixpanel, or Tableau, and familiarity with A/B testing frameworks.
  

• Exceptionaldata-driven decision-makingand analytical skills.
  

• Excellent project management skills with the ability to manage multiple priorities simultaneously.
  

• Exceptional communication and interpersonal skills for collaboration across teams and external partners.
  

Benefits