CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.
Job Title: Performance Marketer
Job Type: Full Time
Level: Mid - Senior
Purpose Statement
We are seeking a strategic and data-driven Performance Marketer to spearhead user acquisition, brand awareness, and customer retention. This Performance Marketer will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.
Responsibilities:
Develop and execute marketing strategies focused onuser acquisition, retention, and brand awareness.
Optimizepaid and organic marketing channels, includingGoogle Ads, Meta Ads, SEO, influencer marketing, and partnerships.
Drivelead generation and track conversionthrough marketing funnels and targeted campaigns.
Work closely withsales, content, and digital marketing teamsto align efforts and maximize impact.
UtilizeCRM, email marketing, and loyalty programsto enhance customer retention.
A/B testad creatives, messaging, landing pages, and other marketing assets for performance optimization.
Monitor and improvemarketing KPIssuch as CAC, conversion rates, and engagement metrics.
Analyze competitor strategies and market trends to identify growth opportunities.
Implementmarketing automation toolsto streamline campaigns and improve efficiency.
Generate reports and insights to inform business decisions and optimize growth initiatives.
Requirements
Bachelor’s degree inMarketing, Business, or a related field.
Minimum 3+ years of experiencein performance marketing, digital marketing, or growth marketing (preferably in a fintech or high-growth financial service company).
Strong expertise in Performance Marketing, including planning and optimizing paid campaigns, PPC advertising, A/B testing funnel optimization, and customer segmentation strategies.
Proficiency in Digital Analytics, Data Interpretation, and Conversion Rate Optimization (CRO)
Hands-on experience with Digital Advertising Tools such as Google Ads, Facebook Ads, and other programmatic platforms
Proven experience inSEO, paid media, social media marketing, and content marketing.
Hands-on experience withGoogle Ads, Meta Ads, Mix Panel, SEO tools, CRM platforms, and marketing automation software.
Strong analytical skills with expertise indata-driven decision-makingand campaign performance tracking.
Excellent communication and collaboration skills.
Experience working withcross-functional teamsincluding sales, product, and design.
Ability to managemultiple campaigns simultaneouslyin a fast-paced environment.
Strong problem-solving skills and agrowth mindsetto drive continuous improvement.
Willing to resume immediately.
Benefits
Competitive salary and benefits package.
Professional development and growth opportunities.
A dynamic and innovative work environment.
Hybrid work options for flexibility and work-life balance.