HG
From NGN 450K / month · Remote · Nigeria
Herbal Goodness, founded in 2013 in McKinney, Texas by Nigerian-born Dr. Unoma Okorafor, makes plant-based supplements and superfoods sold via its own e-commerce site, Amazon and Walmart.
Herbal Goodness is a premium wellness brand and online herbal apothecary founded in 2013 and headquartered in McKinney, Texas. It manufactures superfoods, super herbs and plant-based supplements, and sells them through its own e-commerce platform as well as marketplaces including Amazon and Walmart. Its product range spans herbal teas, liquid extracts, capsules, essential oils, smoothies and functional wellness formulations, built around ingredients such as Moringa, Soursop, Guava Leaf, Papaya and Bamboo extract.
The company was founded by Dr. Unoma Okorafor, a native of Nigeria, following a personal search for natural health products that worked. It is a women-owned and minority-owned business, and describes its core values as quality, sustainability and impact. It states that 10% of profits are donated to the WAAW Foundation, which supports girls' education and STEM opportunities in Africa.
Herbal Goodness operates as a tech-enabled business. Its technical work spans e-commerce technology, multi-channel retail platforms and third-party product testing and quality assurance. The company says it publishes certifications and lab reports to customers as part of a commitment to transparency.