Kalungi is a bootstrapped B2B SaaS marketing agency founded in 2018 in Seattle, offering outsourced CMO leadership and full marketing departments through GTM-as-a-Service engagements.
Kalungi is a full-service B2B SaaS marketing agency, founded in 2018 and headquartered in Seattle, Washington, USA. The firm provides GTM-as-a-Service: outsourced CMO-level marketing leadership and complete marketing departments for early-stage B2B SaaS companies, including both venture-backed and bootstrapped software firms. Its stated mission is to give early-stage companies access to experienced marketing leadership without building an internal team.
The agency works through three engagement models. Full Service is a done-for-you outsourced marketing department led by CMO-level talent. Syntropy is a done-with-you model that combines Kalungi's expertise with the client's own team. T2D3 Masterclass is a do-it-yourself option built on the firm's T2D3 marketing playbooks. Work spans go-to-market strategy, demand generation, pipeline and revenue growth, and marketing operations.
Kalungi reports having helped more than 150 SaaS companies build marketing functions, generating 3-5X return on investment for clients, a 5X increase in qualified pipeline and 7X growth in quarterly MQLs. The company is bootstrapped, having raised no venture capital, and reports annual recurring revenue of $7.6M. It was founded by Stijn Hendrikse and Fadi George and employs a team of T2D3-certified SaaS experts, with an emphasis on predictable pipeline and revenue growth outcomes.
