Dealer Manager (Lagos)

Job Title: Dealer Manager
Department: Sales
Reports To: Regional Sales Manager / Zonal Sales Manager
Location: Alaba , Ikorodu , Badagary Epe and Ikorodu
 
Job Purpose:
To manage and grow the dealer network within an assigned territory.
To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.
 
Key Responsibilities:

• Identify, recruit, and onboard new dealers.

• Monitor dealer performance against sales targets and KPIs.

• Develop and implement dealer sales strategies to drive product penetration.

• Train and support dealers on product knowledge, pricing, and promotional activities.

• Conduct regular market visits to assess dealer operations, branding, and compliance.

• Resolve dealer-related issues promptly to maintain strong business relationships.

• Analyze sales data to identify growth opportunities and areas of concern.

• Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.

• Enforce adherence to company policies, pricing structures, and ethical standards.

 
Key Performance Indicators (KPIs):

• Dealer recruitment and retention rate

• Sales target achievement by dealers

Qualifications and Experience:

• Strong negotiation and relationship management skills

• Good knowledge of distribution networks and dealer operations

• Proficiency in MS Office too 
   Skills:

• Sales planning and forecasting

• Communication and interpersonal skills

• Problem-solving ability

• Market analysis and reporting

• Team coordination  

Work Environment:

• Field and office-based activities