Red Bull is an Austrian company founded in 1987 that produces and sells energy drinks while building a global ecosystem of content, events, and experiences. Its flagship product, Red Bull Energy Drink, sells billions of cans annually across more than 175 countries. The company employs over 17,000 people worldwide.
Beyond beverages, Red Bull operates across media and sports sponsorship, sponsoring over 100 disciplines. The company is known for an unconventional approach and a stated mission of "giving wings to people and ideas."
