About the Role

We are looking for an experienced B2B sales professional who can personally generate results while helping less-experienced salespeople improve.

You will contact founders and senior decision-makers, understand their business and technology challenges, qualify opportunities, and book discovery or system-review meetings. You will also train junior sales representatives, review their performance, and ensure the team follows a consistent sales and CRM process.

This is a hands-on role. The successful candidate must be comfortable making outbound calls every day, managing follow-ups, maintaining accurate CRM records, and coaching others by example.

Responsibilities

·Make outbound calls to UK and international business prospects.

·Engage founders, directors, and other senior decision-makers.

·Use consultative questions to identify operational, technology, process, and support requirements.

·Qualify prospects based on their needs, authority, urgency, and suitability.

·Book qualified discovery and system-review meetings.

·Handle common objections professionally and confidently.

·Complete follow-up calls, emails, and other assigned sales activities on time.

·Maintain complete and accurate lead records in the CRM.

·Record call outcomes, notes, qualification details, and agreed next actions.

·Progress leads through the company’s approved sales process.

·Train new and junior sales representatives.

·Review calls and provide practical coaching on questioning, listening, objection handling, and closing.

·Monitor CRM discipline and follow-up performance across the team.

·Help improve call scripts, qualification questions, sales messages, and training materials.

·Produce clear weekly reports covering activity, conversations, meetings, conversions, and coaching.

·Follow data-protection, consent, opt-out, and Do Not Contact requirements.

Requirements

Required Experience

·At least four years of B2B outbound sales or business-development experience.

·A strong record of booking qualified meetings with senior decision-makers.

·Experience selling technology, SaaS, consulting, professional services, or business solutions.

·Previous responsibility for training, coaching, or supervising salespeople.

·Excellent spoken and written English.

·A confident, professional telephone manner.

·Strong consultative selling and objection-handling skills.

·Excellent organisation and follow-up discipline.

·Experience using a CRM to manage leads, calls, notes, tasks, and opportunities.

·Ability to work independently and take responsibility for results.

·Reliable internet, a quiet working environment, and suitable calling equipment.

Preferred Experience

·Experience selling to UK organisations.

·Familiarity with CRM platforms such as Zoho CRM or Salesforce.

·Experience with sales cadences, lead-enrichment platforms, and structured outbound campaigns.

·Understanding of business systems, automation, integrations, data quality, or operational improvement.

·Experience listening to recorded calls and delivering structured coaching.

·Previous experience helping to build or improve a sales process.

What Success Looks Like

·Consistently completing scheduled calls and follow-ups.

·Having meaningful conversations with qualified decision-makers.

·Booking meetings that meet the agreed qualification standard.

·Maintaining complete and reliable CRM records.

·Improving conversion rates across the sales process.

·Helping junior salespeople become more confident and effective.

·Providing accurate forecasts and performance reports.

·Representing the company professionally in every interaction.

First 90 Days

During your first 90 days, you will be expected to:

·Learn our services, customers, qualification criteria, and sales process.

·Begin making outbound calls and booking qualified meetings.

·Demonstrate accurate and consistent use of our CRM.

·Review junior representatives’ calls and provide structured feedback.

·Introduce a practical coaching routine for the sales team.

·Identify improvements to our scripts, follow-up process, and reporting.

·Demonstrate measurable improvement in both personal and team performance.

Candidate Profile

You are likely to succeed in this role if you are:

·Commercially aware and naturally curious about how businesses operate.

·Comfortable speaking with senior business leaders.

·Able to listen carefully instead of delivering a rigid sales pitch.

·Resilient without being aggressive.

·Structured, dependable, and disciplined about follow-up.

·Patient and constructive when training less-experienced colleagues.

·Willing to be measured on both personal results and team improvement.

Application Process

Please submit:

·Your CV.

·A short summary of your B2B outbound sales experience.

·Examples of targets and results you have achieved.

·Details of salespeople you have trained, coached, or managed.

·A short voice recording introducing yourself and demonstrating your telephone communication style.

·Your salary expectations.

·Your earliest available start date.

Shortlisted applicants will complete a practical sales call and coaching exercise.

Important:This is not a management-only position. You must be willing to make outbound calls, manage prospects personally, and train others through practical example.