NielsenIQ

NielsenIQ is a consumer intelligence company that measures and explains how people buy. Founded in 1923 and headquartered in Chicago, it created the concept of market share and has operated for nearly a century. The firm employs approximately 30,000 people worldwide and serves more than 23,000 retailers and manufacturers.

Its work spans market measurement, shopper data analytics, brand and media analytics, and AI-powered predictive analytics. The Full View™ platform combines shopper data with predictive models to cover customers, channels, aisles and clicks. Alongside it, NielsenIQ offers market measurement solutions for manufacturers and retailers, consumer behaviour insights, innovation solutions supporting product and brand development, and analytics for brand and media performance.

The company operates globally across three main verticals: retail, consumer packaged goods and manufacturing, and market research and consumer insights. Its technical culture is built around data-driven decision-making and the application of artificial intelligence to consumer data at scale.