Primera Africa Group is a diversified financial services holding company with operations across the African continent. Its activities span several key areas of finance, positioning it as a multi-faceted player in the market.
The group's core offerings include financial advisory services, providing strategic guidance on various business and financial objectives. It also operates in securities trading, acting as a broker/dealer on the Nigerian Stock Exchange for both equity and fixed income instruments. A further division, Principal Investments, focuses on identifying and partnering with promising mid-size companies across Africa.
Additionally, the group is active in consumer lending through its subsidiary Primera Credit, which operates as Bright-End Microfinance Bank Limited. This entity is licensed by the Central Bank of Nigeria to provide personalized loan products. The company is headquartered in Lagos, Nigeria.
